Farmers Market Season, S R Entertainment Group

Apr 30, 2018 in Entertainment, Events, West End Farmers Market

May 2nd to August 22nd, Every Wednesday 5 to 8:30 p.m. – The 2018 Wednesday Night Market will return on May 2nd, 2018 for its 30th Season. Please note that there will not be a Market held on Wednesday, July 4th. Location: Courthouse Square

May 6th, Sunday 9:30- 2p.m.- West End Farmers Market– WEFM will be open every Sunday 9:30-2 p.m., May 6th through October 28th. Spend the day in Historic Railroad Square to shop, eat and listen to music. The West End Farmers Market is located by the downtown SMART station in the heart of Railroad Square. Location: #9 4th Street, Depot Park

May 8th, Tuesday- “Recovering from the Depression”. Historical Society of S. R. Presents: How President Roosevelt’s New Deal catapulted Sonoma County into the 20th Century and our retreat to the 19th. Keynote speaker Gray Brechin, PHD with introduction by Gaye LeBaron. Reserve Your Seat. Location: Roxy Stadium 14, 85 SantaRosa Ave.

May 12th, Saturday– The IRONMAN Santa Rosa race returns on May 12th, and the IRONMAN Village will once again set up in Courthouse Square the week of May 7. The actual event is on the 12th but Courthouse Square will be the center hub for activities leading up to the race. For info on Ironman Santa Rosa schedule, race detours and closures go to

May 28th, Monday at 12 p.m. S R Rural Cemetery Memorial Day- Tours of Veteran’s Graves. Honor the day with special guests, refreshments, and tours of veterans’ graves. 12pm at the Franklin Gate. Free admission. Location: SR Rural Cemetery 1600 Franklin Ave.

Featured West End Sponsor- Santa Rosa Entertainment Group

Did you know that many of the theaters in this area are under the leadership of an Italian Family with their roots in West End? Dan and Amy Tocchini, lifelong residents of Santa Rosa, proudly own the 11 theaters contained in the S. R. Entertainment Group.

The Tocchini family has owned theaters in Santa Rosa since 1924, when Dan Tocchini’s father, Daniel Tocchini Sr., built the Strand Theater on Fifth and Davis streets in Santa Rosa. It’s still standing in Historic Railroad Square- (Last Day Saloon building) and if you look closely, you will see the name “Tocchini”. Dan Tocchini, Jr continued in his father’s legacy in providing great family entertainment.

Dan Tocchini was the sixth child and only son of Daniel and Maria Tocchini, Italian immigrants who lived in San Francisco before moving to Santa Rosa’s Little Italy neighborhood in the early 1920s, where they operated a small grocery store. Tocchini Family members resided in the West End, living across the street from each other at two Spanish style homes (925 Davis & 155 9th).  

As their company has grown, the Tocchinis have operated each of their theaters in an individual way, catering to the specific needs of each customer base. In this way, they can offer a personal touch that some of the larger theater chains cannot. For example, Airport Stadium 12 has luxury loungers and reserved seating; Summerfield Cinemas is known for its Indy and Foreign films with refreshments from local vendors & Roxy Stadium 14 in addition to its 14 screens but also presents events of local interest such as showing “Shadow of a Doubt” (filmed in Santa Rosa) on a big screen.

Next time you decide to take the family to the movies at a Santa Rosa Entertainment Group theater, remember that another West End family went on to create this movie empire.

Thank-you to our wonderful sponsors for 2018- Our West End Neighborhood sponsors all have ties to this neighborhood and generously sponsor the West End Neighborhood Association so we can provide valuable information to our residents on our website, our newsletter and at our meetings. Thank them by supporting these locally, owned businesses. It’s all about community.

The West End Neighborhood home of the West End Farmers Market, where urbanism, preservation, art and people come together! For the latest updates, crime alerts, full calendar of events and photos- go the West End Neighborhood website.